(Source: Gansu Daily 2017-07-20) unconsciously, more than half of 2017. Over the past six months, major automobile companies have been constantly bringing forth new ideas. Some follow the brand upward, some choose channels sink; both the birth of new brands, but also the return of old brands; both the rise of domestic brands, but also the downturn of Korean cars and the helplessness of legal cars.
According to the data of the China Auto Association, in the first half of 2017, domestic automobile production and sales completed 13.526 million vehicles and 13.354 million vehicles, respectively, an increase of 4.6% and 3.8% over the same period last year. Automobile production and sales growth slowed down compared with the same period. Among them, the growth rate of passenger car production and sales decreased significantly, while the growth rate of commercial vehicle was significantly higher than that of the same period. Under the new normal situation, the domestic automobile market presents the situation that the growth rate of sales slows down gradually and the market competition becomes more and more fierce. Adjustment, reform and cooperation have become the key words of the first half of the automobile market.
Several policies have been issued intensively
On April 14, the Ministry of Commerce promulgated the Measures for the Management of Automobile Sales (hereinafter referred to as the New Measures), which was formally implemented on July 1 this year. The "Measures for the Implementation of Automobile Brand Sales Management" which has been used for 12 years is abolished at the same time. With the rapid development of the automobile market, "Measures for the Implementation of Automobile Brand Sales Management" has gradually failed to meet the actual needs, and has produced various drawbacks.
Compared with the Implementation Measures of Automobile Brand Sales Management, one of the biggest differences of the new Measures is that the word "brand" has been removed. This seemingly simple two words, but completely broke the automobile industry's original single "brand authorization" rule. The new Measures allow a variety of car sales, which means that consumers have more diversified car purchasing channels.
In addition, the Parallel Management of Average Fuel Consumption of Passenger Vehicle Enterprises and New Energy Vehicle Points (Draft for Comments) was released on June 13. This method puts forward the mechanism of "parallel" management of the average fuel consumption of enterprises and the integral of new energy vehicles, namely the so-called double integral system.
Mergers and acquisitions of automobile enterprises are becoming normal gradually
As the global automotive market becomes more and more closely linked, mergers and acquisitions among automotive companies have gradually become the norm.
On March 6, the French Peugeot Citroen Group and GM issued a statement transferring Opel and Vauxhall under GM to Peugeot Citroen Group, with a transaction value of 1.3 billion euros. GM's European business was also transferred, with a transaction value of 900 million euros, and was acquired by a joint venture between Peugeot Citroen Group and BNP Paribas.
On June 23, Geely and Baoteng formally signed a binding agreement in Kuala Lumpur, Malaysia, to formally acquire the Malaysian Baoteng automobile and luxury sports car brand Lutes. After the acquisition, Geely will hold 49.9% of Baoteng Automobile and 51% of Lutes. So far, following the acquisition of Volvo, Geely has added two international car brands to its automotive map.
Recently, the Japanese company Takada, which has been deeply trapped in the "airbag door" for several years, formally applied for bankruptcy protection in the United States and Japan at the same time. Meanwhile, China Junsheng Electronics announced that its subsidiary KSS had signed a memorandum of understanding with Tianjin to acquire the latter's business except ammonium nitrate gas generator at a price of up to $1.588 billion.
Joint Venture Theatres
As the world's largest automobile market, the importance of China's market is beyond doubt, and the joint venture domestic automobile in China is also regarded as an important measure to promote the development of multinational automobile companies in China. In the first half of this year, the Sino-foreign automobile joint venture drama has been staged successively, with both continuous disturbances and fruitful results.
Since November last year, Audi confirmed the establishment of a joint venture with SAIC in China, the game between Audi and Chinese distributors has never stopped, and SAIC's joint venture plan has been twisted and twisted, constantly playing a reverse trick. On June 1, Jianghuai Automobile and Volkswagen Automobile Group formally signed a joint venture agreement in Berlin, Germany. The two sides jointly established a joint venture with 50% of each share to develop, produce and sell new energy vehicles and provide related mobile travel services. This is also the first project of Sino-foreign joint venture new energy vehicles in China.
Recently, Renault Group announced the signing of a binding framework cooperation agreement with Huachen China Automobile Company to establish a joint venture in China. Renault Group said that the project will promote the joint development of Renault Group and Huachen China Automobile Company's light commercial vehicle business in the Chinese market.
New Energy Vehicle Achieves Bright Achievements
After the downturn and decadence in the first half of this year, the domestic car market finally ushered in a turning point in June. The wholesale and retail sales of passenger car market improved year-on-year, and the performance of the sales decline in the segment market also showed obvious signs of weakening. Compared with the traditional cars, new energy vehicles have made outstanding achievements. In June, new energy vehicles sold 59,000 vehicles, up 33.0% year-on-year, according to data from the China Auto Association. Among them, the sales of pure electric vehicles were 48,000, up 41.4% year on year; the sales of plug-in hybrid electric vehicles were 11,000, up 5.3% year on year.